Alongside the difficult geopolitical and macroeconomic developments, the digital transformation is the greatest challenge of our time. Companies must respond to this transformation proactively. In order to survive in a competitive market characterised by technological upheaval, we have defined a clear direction and a shared path as a Group.
In this context, we adapted our successful corporate strategy Ambition 2020 to the changed conditions and developed it into Ambition 2020+ in the 2016 financial year. Our long-term goals still remain valid. In addition to our existing corporate strategy, we have defined eight distinct growth initiatives and incorporated the digital transformation even more specifically in Ambition 2020+. We have therefore explicitly enshrined our goal of being a digital pioneer in the pump sector in Ambition 2020+.
In the 2016 financial year, we took key steps with regard to digitalisation. We know that any company that does not play a leading role here may risk disappearing from the market. The transformation that Wilo is currently undergoing is strongly influenced by this recognition. In 2015, we expanded our corporate strategy with a digitalisation strategy and we are now in the middle of implementing this. 2016 was an important year in this respect.
WILO BRINGS THE FUTURE. This is our guiding principle for becoming the digital pioneer in the pump sector. At the heart of our new digital products, systems and solutions is the Wilo-Stratos MAXO. With the Wilo-Stratos MAXO, we have succeeded in developing another ground-breaking product that will set standards in terms of energy efficiency, installation, customer convenience and ease of use. The Wilo-Stratos MAXO, the world’s first smart pump*, will be manufactured at our smart factory in Dortmund. The development of the Stratos MAXO underscores our claim to be a technology leader in our sector as an international premium provider of high-tech pumps and pump systems. At the leading international trade fair ISH in March this year, the Stratos MAXO was already awarded the “Design Plus powered by ISH” distinction. This seal of quality stands for products that combine innovative design with energy-efficient technology.